Is sales proportional to quality?

Whenever sales go up, always find some reasons. Among these reasons, in addition to price, it is quality. Of course, the quality of our products does have some problems, but if we say that our product quality problems lead to sales, I can't agree.

A mobile phone, suddenly used to use the phone, so take the warranty card to buy a mobile phone to repair. At this time, there are often two different situations: some wholesalers start to pick up the use of the problem, try every means to push the problem to the user, because they will save a lot of trouble; and another wholesaler is seriously fulfilling Commitment to customers, actively contact the manufacturer to repair the mobile phone as soon as possible. Of course, the result of these two situations is that when customers change their mobile phones in the future, they will no longer consider the bad service brands. However, the service is no better, the customer also hopes that the purchased mobile phone will not be a problem, because the problem will bring a lot of inconvenience to the customer, adding some extra trouble, and these are not covered by the service. At this point, it can be said that the service is worse than the quality.
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But our product, the tire, is very different from the mobile phone, mainly because of the quality commitment. Almost all mobile phone manufacturers are committed to their products: quality problems occur within a week, can be refunded; quality problems occur within one month, responsible for exchange; quality problems occur within one year, responsible for warranty. But what about our products? Our commitment is: If there is a quality problem, refund one. Obviously, when there is a quality problem with the mobile phone, the customer may only suffer losses (whether large or small); when our tires have quality problems, the customer can obtain benefits from them, and buy a problem, you can use two The article is even more, until there is no problem with all of the later use. If I am a customer of our company, I would like to buy the tires with problems, and I hope that the tires that have been returned have always been problematic. This is too cost-effective. As for the trouble caused by the tires, the trouble is almost insignificant compared with the compensation. . Can this be said that our quality problems have affected sales? I think it has stimulated sales to a certain extent. (The quality problem I mentioned here refers to some factors that the product could have used for a certain period of time, but the life expectancy could not reach this time for other reasons, rather than the customer being dissatisfied with the short life span of the product.)

Some people may say that if we can extend the design life of our tires, our sales will definitely go up. I don't think this is necessarily true. If it is toothpaste, its quality should of course promote sales (except for price factors), because toothpaste is used every day regardless of quality, and it will not be used once every two days or once a week because of good quality, but quality Good can make consumers increase, so sales will definitely go up. But what about tires? We have increased our lifespan from one year to three years, but consumers can't triple it. Sales may fall, because customers will buy new tires if they break. Our sales will only rise until our consumers are slowly attracted more than three times.